How can entrepreneurs create a successful online presence for their business?

One of the best ways to build your online presence is to create and grow an email list. By 2024, nearly 188 million people will shop with their smartphones, according to data from Statista. This means that it's important to provide information about your products and services in an optimized mobile format. Without this, your pages will load slowly on smartphones and tablets, and will be difficult to view, driving mobile users away.

For new or established businesses, online marketing is a huge opportunity for financial and brand growth. Learning how to improve your online presence will take your business to new heights, but it can seem overwhelming without the right guidance. Whether you've been in the market for a while or if you've just started a business, having a strong Internet presence allows new customers to discover your company, and the more points of contact you have with your audience, the more you can build your reputation, increase brand awareness, make data-based optimizations and, ultimately, increase revenues. Whether your business is strictly online or you operate a physical location, you need a quality website to attract new customers.

Creating an online presence for your business can be a slow process, but it's worth it in the end. You'll usually have to spend a lot of time marketing your business online through numerous platforms. In addition, this is where you can demonstrate your expertise and let your brand personality shine, which influences the reputation component of your online presence. One of the first steps you should take to establish your online presence is to ensure that your company is listed in popular business directories.

Get a free website builder, online ordering, gift cards, in-store pickup options, and dozens of other features for hybrid and e-commerce businesses. However, with the right amount of research on competitors and users, you can still maintain an effective web presence with a self-made site. In addition, since more than half (60%) of Internet searches are done on mobile devices, you really need to prioritize your online presence from mobile devices.


often identify themselves as “doers”, which can make them particularly susceptible to this approach.

Take advantage of web analysis tools, such as Google Analytics and Google Search Console, to monitor the impact of your online presence. This six-step guide to establishing an online marketing presence will guide you through the most important aspects of growing your online business. A strong web presence increases your chances of customers noticing you and choosing you over your competitors. With thousands of online directories available, creating listings for your business can help you appear on more sites online.